Jaguar unveils unique clay model for Scottish design museum

Jaguar unveils unique clay model for Scottish design museum

To celebrate the opening of the V&A Dundee museum in Scotland, Jaguar commissioned a sculpture to show off the I-Pace’s design process.

To commemorate the opening of Scotland’s first dedicated design museum in Dundee, Jaguar has commissioned a full-size clay model drawn-up by Jaguar’s design chief and Scot Ian Callum.

With the building’s grand opening taking place on September 15, the V&A Dundee Design Museum was built to celebrate Scottish designers – past and present.

2018 Jaguar I-Pace V&A Dundee

As Dundee is currently Scotland’s only Go Ultra Low City and it now hosts this institution that is built on the harbour front, Jaguar felt that the I-Pace was a fitting exhibition for both the electric SUV and its world-renowned head of design Callum.

By incorporating all the main stages of the design process, the sculpture stitches together different segments to create the I-Pace, including a clay section and a finished front-end.

Ian Callum said: “Automotive design is hugely complex. Although much of the design is done digitally, clay models are still important – they are our first chance to see the car in reality. As a child l was inspired to become a car designer at Jaguar and have been lucky enough to live out that dream.

See Available Jaguar deals
2018 Jaguar I-Pace V&A Dundee

“Scotland has a long history of design excellence and the V&A Dundee is a fantastic opportunity to showcase this on a global stage. It has been an honour as a Scot to be involved with the opening of the new museum, and I hope our I-PACE exhibit can help inspire the next generation of design talent.”

The V&A Dundee will host touring exhibitions, as well as be the home to specially curated displays and exhibits that will capture Scottish design history and achievements.

Join the newsletter

Get the latest news, reviews and guides every week. Update your preferences at any time.